This is a scam

If you’re a design blogger who’s looking to increase his or her presence on the internet, don’t go to this conference:


In exchange for your $545 plus your transportation and lodging costs, you’ll be granted the opportunity to sit in a conference room and to hear a bunch of people blow a lot of hot air. What they won’t tell you is this; talk to people.

The key to success in the social sphere is to actually be social.  Talk to people and be real; you’ll do just fine. Engage people and your success will take care of itself. It won’t happen overnight but it will happen.

No matter the size of your audience, they’re your audience and you shouldn’t have to pay to attend a conference. The conference hosts should be paying you.


7 thoughts on “This is a scam

  1. Add the fact that Sherpa is also selling their blogging services. And also add that Design Blogger Conference selects the worst, repeat worst locations in LA. The bloggers fly in from all over the US excited to be in LA and Sherpa sends them to the area of LA only gangs hang out in. Yes..your right on this one Paul! Ask anyone who has attended…..about their experience.

  2. I don’t know if it’s a scam, per se. But at an estimated ticket gross of over $100,000 PLUS their sponsor income, they are raking in the dough. And bloggers get the privilege of outlaying a couple thousand bucks ( between fees, travel, hotel, meals) and then promoting the event, speakers and sponsors via tweets and blogs. Not a good deal.

  3. Paul,

    I went last year (2012) and outside of meeting a few – very few – nice people, it was a complete waste of time and money. I learned an expensive lesson the hard way. I never wrote about my experience, because I didn’t have anything nice to say. Thanks for having the courage to post this.


  4. I didn’t make very many friends but who cares? I see otherwise hard-working people forking over hard-earned cash to attend this thing and it bothers me to no end. The attendees get very little out of the deal but the organizers make a fortune as they pretend to be doing a good deed.

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